In college, I had a babysitting job that I dreaded. I liked the family: the kids were sweet and the parents were nice. It was their kitchen. Specifically, all of the snacks in their kitchen, that I dreaded. Huge tubs of goldfish crackers, peanut butter-filled pretzels, jelly beans, bags of chips, and the like, all … Continue reading Environment trumps Willpower
Building Successful Architecture
...given a choice, humans follow the path of least resistance...we like easy. Our March Challenge involves setting up your surrounding environment to help you achieve your goals. This is sometimes referred to as behavioral or choice architecture. According to Dr. B.J. Fogg, who is a world leader on this subject, human beings can be summed … Continue reading Building Successful Architecture
