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Tag: Choice architecture

March 13, 2014April 24, 2014 muswellness Health/Wellness

Building Successful Architecture

...given a choice, humans follow the path of least resistance...we like easy. Our March Challenge involves setting up your surrounding environment to help you achieve your goals.  This is sometimes referred to as behavioral or choice architecture. According to Dr. B.J. Fogg, who is a world leader on this subject, human beings can be summed … Continue reading Building Successful Architecture

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